Cruelty Free Hair Brands Part 1 – Drugstore

Originally I was going to do an all-in-one post of some cruelty free hair, deodorant, oral hygiene, and other personal products that we all know can be very difficult to find.

I’ve decided to do individual posts now so I can go more in depth and waste less of anyone’s time if they’re only interested in one or two product types. Plus, I figured it would be easier to organize, even if I’m mentioning brands more than once.

I like to feature brands that are commonly found in drugstores as well as other, high end brands. This particular post is gonna cover some drugstore hair products, with another post coming soon.

So, hair care. It’s definitely not the hardest of products to find cruelty free alternatives for, but it can be tricky. A LOT of hair companies boast about “natural” or “organic” ingredients, but that isn’t always true and it certainly doesn’t mean it’s cruelty free!

Bottom line, do your research! PETA and others have lists of cruelty free products and there are links to them and other websites in my “Cruelty Free List and Resources” page.

Disclaimer: Some of these brands are owned by parent companies who are not cruelty free, but themselves remain cruelty free and some even feature the PETA and/or the Leaping Bunny logo. It is your personal choice whether or not you give your support to these companies.

Also, not all places listed where you can buy these products are guaranteed to have any or all products in stock. I simply used a web search to see what stores in general carry the products.

About the Leaping Bunny Program

“The Coalition for Consumer Information on Cosmetics’ (CCIC) Leaping Bunny Program administers a cruelty-free standard and the internationally recognized Leaping Bunny Logo for companies producing cosmetic, personal care, and household products. The Leaping Bunny Program provides the best assurance that no new animal testing is used in any phase of product development by the company, its laboratories, or suppliers.”



Yes To

“YES TO’s Natural Hair Care Collection is packed with powerful ingredients to nourish, protect, and repair your gorgeous locks to give your hair its bounce, shine, and softness back!”

Yes To has a variety of shampoo, conditioner, and styling products. Their formulas are at least 95% natural and do not contain parabens, petroleum, or sulfates.

Hair Collections –

  • Carrots – Normal to dry hair, frizz control, and scalp relief
  • Cucumbers – Color protection
  • Blueberries – Repair
  • Coconut – Ultra moisturizing

Information on the company:

Yes To is a company that employs natural ingredients and promotes sustainability.

“YES TO products work because we never compromise. Our products are always at least 95% natural, free of parabens, phthalates and SLS, and made with recyclable materials”

Yes To also gives a portion of their profits to the Yes To Seed Fund, providing food for and helping kids live healthier lives – please read here for more details.

Yes To is a member of the Leaping Bunny program.


Not Your Mother’s

“At Not Your Mother’s our mission is to create the highest quality, salon comparable haircare items at the most affordable prices.  We strive to product products made just for you – products that will help you achieve the modern, stylish looks you crave – and provide outstanding customer service so you have the most relevant answers to your beauty needs.

At Not Your Mother’s we want you to make it a rule: have a happy hair day!”

Not Your Mother’s sells many shampoos and conditioners, hair treatments, styling products, and even some tools.

Most of NYM’s products are vegan, except for Knotty to Nice Conditioning Detangler, Way to Grow Leave-In Conditioner and Double Take Dry Finish Texture Spray. Their products are also gluten and sulfate free.

“These product contains keratin protein extracts- a hydrolyzed ingredient that can be found in countless other beauty products industry wide, used to help in conditioning and improving the health of your hair – as that’s what your hair is made of!”

NYM has a very clear policy on animal testing, which you can view here, and is seeking to be a member of the Leaping Bunny program.



Burt’s Bees

Burt’s Bees is owned by Clorox, a company that does test. However, it is on PETA’s ‘companies that do not test’ list and features the Leaping Bunny logo.

“Most companies look out for the bottom line. We do, too. In fact, we have a triple bottom line: people, profit, planet. You can’t have one without the other two. So when we look after our own, we mean everybody: our employees, our customers, our families, ourselves. And yes, our environment, too. Our ingredients—right down to the packaging—are simple, natural, and responsible. We practice what we preach—and we hope to set the example for others to follow.”

It’s called The Greater Good. And it’s how we’re going to help change the world.

I am sure everyone has seen Burt’s Bees products in department stores and drugstores, at least in the US. It’s always been some kind of interesting brand to me for some reason, though it’s not one I’ve used very much.

Burt’s Bees has a small line of shampoo, conditioner, and hair treatments made with natural ingredients and packaged in recyclable containers. Their products are sulfate free.

The company strives to maximize recyclability and sustainability. They provide information on sustainable practices within their operations and even have a mail-back recycling program. You can find more information on these here. They also have a lot of information on bees here.


Shea Moisture

“At SheaMoisture, our mission is multi-cultivated: To make better-for-you beauty, hair and skin care products with certified organic and natural ingredients, always be eco-friendly, cruelty-free, fair-trade. We give back the goodness by supporting charitable organizations and women in under-served communities globally, across the United States and in our local community.”

Shea Moisture has an interesting backstory. Here is an excerpt, but you can read much more here.

“Sofi Tucker started selling Shea Nuts at the village market in Bonthe, Sierra Leone in 1912. By age 19, the widowed mother of four was selling Shea Butter, African Black Soap and her homemade hair and skin preparations all over the countryside. Sofi Tucker was our Grandmother and SheaMoisture is her legacy.”

Hair products include shampoo, conditioner, hair masques, and other hair treatments. They have a men’s and kids line as well. Products do not contain sulfates, parabens, paraffin, propylene glycol, petrolatum,DEA, phthalates, urea, or mineral oil. They also do not contain synthetic coloring or fragrance.

They have several collections for hair needs – including curl enhancing, strengthening/anti-breakage, deep cleansing, and more!

Their products use natural and/or organic, and ethically sourced ingredients, listed here, and are held in recyclable containers.

“In an era of outsourcing, we’re proud to create in our own communities. We make our products at a local factory in Amityville, NY. Our iconic Shea Butter is ethically sourced from women’s co-ops in Northern Ghana – empowering women just like Sofi. Our bottles and jars are made from recycled materials; our packing and shipping materials are, too, whenever possible. And our products are tested only on willing family and friends – never on animals.”

You can learn more about the Sofi Tucker Foundation and other causes that Shea Moisture is involved in here.


Other drugstore/lower-end cruelty free hair brands to check out!

Alba Botanica (LB)

Avalon Organics (LB)

It’s a 10

Freeman (LB, parent company not cruelty free)

Kiss My Face (LB)

Montagne Jeunesse

Queen Helene (LB)



Scissor brushes used in header are by


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