Cruelty Free Hair Brands Part 2 – Mid-to-High End

Disclaimer: Some of these brands are owned by parent companies who are not cruelty free, but themselves remain cruelty free and some even feature the PETA and/or the Leaping Bunny logo. It is your personal choice whether or not you give your support to these companies.

Also, not all places listed where you can buy these products are guaranteed to have any or all products in stock. I simply used a web search to see what stores in general carry the products.

About the Leaping Bunny Program

“The Coalition for Consumer Information on Cosmetics’ (CCIC) Leaping Bunny Program administers a cruelty-free standard and the internationally recognized Leaping Bunny Logo for companies producing cosmetic, personal care, and household products. The Leaping Bunny Program provides the best assurance that no new animal testing is used in any phase of product development by the company, its laboratories, or suppliers.”


The Body Shop

  • The Body Shop is owned by L’Oreal, a company that does test. However, it is PETA’s ‘companies that do not test’ list and features the Leaping Bunny logo.

The Body Shop’s products can be bought online ( or from stores such as Ulta. Their natural hair care products include treatments, styling products, shampoos, conditoners, and even brushes and combs. They have several formulas for many hair and scalp needs.

Their website has a lot of wordy answers to their FAQ, which you can read yourself here. I’ve done my best to present information surrounding their ethical practices and animal testing policy.

The company’s strategy “aims to reaffirm The Body Shop position as leaders in ethical business and will define the next stage of development of The Body Shop business.” ( The Body Shop aims to be truly sustainable and one of the most ethical businesses in the world. Their “Enrich, Not Exploit” commitment aims to “protect and and enhance” the world and it’s people through all aspects of their business and believe that their business has the responsibility to make positive changes in the world.

While The Body Shop is owned by L’Oreal, they’re still committed to being cruelty free. As always, it is your choice whether or not you support a company like this. The Body Shop uses sustainable palm oil. The company doesn’t boycott it altogether, instead supports farmers that ethically and sustainably grow (


LUSH began in 1995 in the town of Poole, England. The initial idea behind the company began in the 1970s by Mark Constantine and Liz Weir, a trichologist (someone who studies the health of hair and scalp) and beauty therapist, respectively.  In 1996, LUSH was brought to North America by Canadians Mark and Karen Wolverton and in 2003 the first American shop opened in San Francisco.

Lush can only be purchased online ( ) or from their physical stores. They have a plethora of bath and personal care items. Their hair products include shampoo, shampoo bars, conditioners, henna, styling products, and hair treatments. They have shampoo directed towards many types of hair and hair needs. Their hair products to contain sulfates.

LUSH It is a company devoted to creating products with fresh and natural ingredients bought ethically. Their products are all handmade, vegetarian, and of course – cruelty free.  LUSH actively fights animal testing and has a “Supplier Specific Boycott” that states they will never buy ingredients from a supplier that tests on animals for any reason.

In 2008, LUSH phased out palm oil from all of their products. LUSH has an “Ethical Buying Team” that visits their suppliers worldwide to “trace the ingredients, to meet the growers and producers, and ensure care for the environment and fair conditions for workers.” (

Their company also has a sort of recycling plan. If you buy things that are contained in their black pots, such as the shower jellies, you can return 5 cleaned black pots to a store to receive a free Fresh Face Mask.

Finally, LUSH has a Charitable Givings program. 100% of the purchase price from the Charity Pot lotion goes towards supporting environmental, humanitarian, and animal rights causes around the world. (

Other mid-end brands to check out –

John Masters Organics

Giovanni (could be considered drugstore prices)


Paul Mitchell

Paul Mitchell is a professional hair company created by Paul Mitchell and John Paul DeJoria in 1980 and is now owned by DeJoria and Angus Mitchell.  According to the website, it is the first professional beauty company to stand up to animal testing (

The company is devoted to making the world a better place through many organizations. They support the Reforest’Action, Waterkeeper Alliance, and even has a sustainable, solar powered farm in Hawaii ( Paul Mitchell also supports many charity companies including Grow Appalachia, BrightPink, and the Prostate Cancer Research Institute (

You can buy Paul Mitchell products from participating salons and beauty supply stores, as well as online. They have many types of shampoo, conditioners, treatments, styling tools and products, and hair dye. They also have a line of shampoo and conditioners for pets!


WEN was created by Los Angeles stylist Chaz Dean. Chaz Dean Studios is where he began developing his Cleansing Conditioners, dubbed “a revolutionary way to cleanse and hydrate the hair” (  His products were developed as an alternative to harsh shampoos and styling products

The following information is taken from WEN’s “Why it’s unique” page found here.

The Cleansing Conditioner  claims to take the place of shampoo, conditioner, deep conditioner, detangler, and leave in conditioner…all in one. It contains no sulfates.

The Nourishing Mousse is a lightweight mousse that gives volume and prevents frizz with it’s soft and flexible hold.

The Anti-Frizz Styling Cream claims to help prevent breakage while removing frizz and adding moisture and shine to the hair.

The ReMoist Intensive Hair Treatment moisturizes, smooths, and softens hair for more manageable locks.

Other High End brands to check out –

Kevin Murphy (salon only or online)



Scissor brushes used in header are by

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