Tatcha Bought by Unilever

On 6/13/19 Tatcha was bought by Unilever. Although no statement has been made, it is thought that Tatcha will remain cruelty free beside other brands bought by the company, such as Hourglass, Schmidt’s, and Shea Moisture. Some of these brands are still Leaping Bunny certified, as seen by Ethical Elephant’s info about the company here. The following picture is from the same webpage.

You can read more about the buy at the following links.


Logical Harmony

Cruelty Free Kitty

Wet n Wild is no Longer Cruelty Free

On May 21st, Wet n Wild issued a statement on Instagram saying they are selling in Mainland China and, get this, have been since 2014. I say that because according to several beauty bloggers and others, Wet n Wild was telling people up until that morning that they were not selling in China.

Blatant lies aside, China still performs post market testing which cannot be avoided, unlike pre-market testing.

I’m very disappointed that Wet n Wild has gone this route, especially when they seemed so serious about being cruelty free. If they wanted to sell in China, they could have gone the route that ELF did and sell online only.

This situation can be explained better on posts by the following bloggers.

Logical Harmony’s post here

Cruelty Free Kitty’s post here

Phyrra has a video here

Wet n Wild selling in China??

Via Cruelty Free Kitty article here

I sincerely hope all of this is some sort of misunderstanding, whether its counterfeit or whatever. Wet n Wild has prided itself on being cruelty free and maintains that stance.

There has been multiple sightings of Wet n Wild being sold in Shanghai as of May 2019.

Cruelty Free Kitty states while Wet n Wild is manufactured in China, as of this month those cosmetics can now be the subject of animal testing.

Covergirl is now Cruelty Free

Great news broke today! Cruelty Free International announced that Covergirl is now Leaping Bunny certified!


Covergirl’s parent company, Coty, is not cruelty free but is working with Leaping Bunny to make at least 1 more of their brands CF by 2020.

Covergirl and Coty have also clarified that Covergirl is not selling in China.

I’m thrilled to see a major drugstore brand go Cruelty Free. I hope this will encourage other major brands to take the leap.

Too Faced Better Than Sex Mascara was…well, not

Disclaimer: Everyone’s eyelashes are different, it’s one of the big things I’ve learned over the years. What works for me may not work for you and vice versa.

You can find Too Faced Better Than Sex Mascara for ~$23 at toofaced.com, Ulta, Sephora

“A mascara so amazing, it’s Better Than Sex! This formula thickens, lengthens, and curls after just one coat for the most luscious, dramatic, and volumized lashes possible. The #1-selling prestige mascara in America, Better Than Sex, gives you mind-blowing lashes, every time!”  

Our Inspiration Created during a quest to find the holy grail of mascara, Better Than Sex provides extreme volume and a more dramatic look with each coat. The hourglass-shaped brush unlocks the formula to create the perfect mascara that volumizes, lifts and coats both tops and bottoms of every little lash- with no lash left behind.”

I mentioned before in this post that I hate most high end mascaras. They either do nothing special or make my eyelashes clumpy and gross.

Too Faced Better Than Sex Mascara did both.

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Urban Decay Vegan Products List

Urban Decay has a section dedicated to their vegan products here

Logical Harmony has a list here



Urban Decay certifies that our products marked vegan do not contain any animal-derived ingredients. Please note that within a product category, such as Eyeshadows, some shades will be marked as vegan, and others will not. We have an ongoing initiative with our laboratories to not only create shades (and entire product lines) that are vegan from the start, but also to identify which of our non-vegan products can be converted. In many situations, plant-derived or synthetic alternatives to animal-derived ingredients become available. As long as we can deliver the same high-quality products with rich color and texture, we will convert that product to 100% vegan ingredients, so be on the lookout for new offerings.

from Urban Decay’s Commitments


Anastasia Beverly Hills Vegan Product List

Anastasia Beverly Hills does label which products are vegan, however they don’t have a list provided on their site. You can view filtered vegan products here

Again, the Ethical Elephant is here for all of our vegan list needs. Read it here!


Note: The reason I am linking to websites rather than listing them all here is because bloggers like the Ethical Elephant and Logical Harmony take time and great care to curate these lists. I would much rather steer people their way than to just take their hard work.